Here we'll be sharing a little bit of our process, inspiration, and topics we think you'll enjoy. For those of you that want to put a face to the company, we'll also be featuring some behind the scenes looks at our small-but-mighty team!
Spruce Lane Shops: Plume and Thread
Meet Plume and Thread, the womenswear apparel brand based near Philadelphia’s Kensington neighborhood. For this post, I’m slightly veering off my usual circuit of local retail, but for good reason – to give you an insider’s view of Plume and Thread’s industrial-chic studio as well as its unique brand philosophy that distinguishes itself from others.
[Philadelphia Inquirer] How a Philly woman built a major clothing brand without learning to sew
In her free time, Jodi Schaff started experimenting with fashion at her kitchen table -- painting designs onto shirts, adding appliques -- and sold her creations at craft shows. She had more vision than skill; in fact, she didn't even know how to sew.
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